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Homebuyers Just Gained $30K in Purchasing Power 

March 2, 2026

A year ago, a lot of homebuyers in Richmond ran the numbers and didn’t like what they saw.

Today, those numbers look different.

According to the latest market data, the landscape has shifted. While national headlines often scream about "the housing market," here in the River City, the reality is more nuanced: the frantic, double-digit appreciation of the pandemic era has settled into a more balanced—though still competitive—rhythm.

The biggest lever? Mortgage rates. After spending much of the last two years hovering near 7%, they’ve settled into a more manageable range around 6% (and occasionally dipping slightly below). That shift alone changes the monthly math enough to move the needle on what you can actually afford. Here is what that means for your budget and the neighborhoods you’ve been watching.


You May Qualify for More Than You Think

If you looked at homes in Richmond last year and felt boxed in by your budget, it is worth revisiting the numbers. As mortgage rates have pulled back from their 2025 highs, your purchasing power has quietly improved

Let’s look at the math for a $2,500 monthly budget (assuming 20% down, a 30-year mortgage, and standard local tax/insurance estimates):

  • At last year’s 7% rate: You could afford roughly $355,000.

  • At today’s ~6% rate: You can now afford roughly $385,000.

That’s a potential gain of $30,000 in purchasing power just from the rate environment changing.

(Note: These figures are estimates based on typical market conditions and individual lending factors like credit scores and debt-to-income ratios. Always consult with a local lender to get a pre-approval based on your actual financial profile.)


What This Means for Your Plan in Richmond

If you pressed "pause" on buying over the past year, this is a prime time to re-evaluate your options. Richmond is currently one of the most sought-after markets in the region—ranked consistently for its job growth and lifestyle appeal—but that doesn’t mean you have to jump into a bidding war at every open house.

Here is how to play the current Richmond market: 

  • Audit Your "Maybe" Neighborhoods: With that extra bit of buying power, neighborhoods that felt just out of reach—like parts of the Near West End or high-demand pockets in Chesterfield—might be back on the table.
  • Target the "Days on Market" Sweet Spot: While the market is healthy, homes aren’t vanishing in 48 hours like they used to. Properties that have been sitting for 30+ days might have sellers more willing to negotiate on price or closing costs.

  • Don't Overextend: The goal is to own a home, not to be owned by your mortgage. If you were feeling stretched to the point of being "house-poor" last year, take advantage of this current climate to buy something that actually fits your lifestyle budget.

The Bottom Line

Right now, the numbers are lining up in a way we haven’t seen in a while: lower rates paired with more stable price growth. You don't have to rush, and you certainly don't have to panic-buy. But you should be clear-eyed about what your money can do today compared to a year ago.

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